Revlon made the announcement this morning, posting several video clips of the singer behind the scenes, shooting promo for her first campaign as the brand’s Global Brand Ambassador.
“It’s so exciting to be a part of the ‘Choose Love’ campaign because the messaging is parallel with what was and is happening in my life,” Ciara told People. As you know, Ciara and hubby Russell Wilson chose love earlier this year when they got married in a lavish ceremony in Liverpool after dating for a year.
Now the newlywed is back to business, using beauty to make an impact.
“Having my own personal journey that I’ve had through my life, I’ve just really been about female empowerment and that’s really, that’s really important to Revlon, too. It’s an exciting thing because, you know, it’s bigger than the makeup. They take it a step further by using the platform to help make a difference.”